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Newsweek's Media Literacy Skills Builder

Help students understand advertising, media ownership, and issues of representation.

Analyzing the media

  • Assessing your communication skills
  • The media literacy remote control
  • Five critical questions
  • Media use motives
  • CREATE: Keep a media journal

Understanding advertising

  • Poetry and advertising
  • Attitudes about advertising
  • CREATE: Analyze two ads

Who owns the media?


  • Understanding media economics
  • Analyzing leads on AOL-Time Warner merger
  • Cartoon merger
  • What's in a Letter?
  • CREATE: Write a letter to the editor




  • Manhood on the mat
  • TV's skin-deep take on race
  • The culture of celebrity
  • Four by four on fame
  • CREATE: An interview and audio essay



To order, contact:
Newsweek Education Program
1 (800) 526-2595